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Game, Set and Match

I’ve been watching Wimbledon this week.. and was interested to find an article on Why marketing is like tennis.

  1. Rankings – everyone wants to be No 1 on the court and on the first page of GoogleGame, Set and Match
  2. It’s a Numbers game – tennis pundits look at number of volleys attempted, aces hit, % of unforced errors – in marketing it’s about % of e-shots opened, number of unsubscribes, the number of followers on social media, retweets or visits to the website
  3. Having an all round game – some tennis players have particular strong attributes but the true champions have an all round game.  For marketers we are constantly looking to strengthen our knowledge and embrace new marketing techniques.
  4. Tools – tennis players need their racket, tennis balls, net and sports equipment.  In marketing we have a raft of tools available to us and like tennis players will use the ones that work for us and help us achieve our objectives.
  5. Tactics – tennis players will change their tactics to counteract that of their opponents.  In marketing if a campaign isn’t working then we adapt and change to achieve the results and stay ahead of the game
  6. Practice – we both put the hours in to perfect the game and the marketing campaigns

You won’t find me on Centre Court.. but for #GoodMarketing .. give me a call

Feedback:

Flanagan Shaw
Rachel Flanagan, Director
"I could not recommend Helen more highly for her use of Twitter to help her clients win more business. I am not a client of Helen’s but Helen and I are both members of the same BNI networking group, and"
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