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December Marketing, January Review

December is an interesting month in the world of marketing, particularly with consumer focussed marketing as everyone gets ready for Christmas and the Sales.

Those few minutes between programmes on the Commercial TV stations are full of adverts from our favourite retailers, each competing with one another to get us to spend our hard earned cash with them. Each year they get more and more extravagant and innovative - perfect for a marketer like me who loves #goodmarketing. Of course these campaigns would have been worked on months ago and those marketing teams will now be working on 2016 promotions.

Marketing Doris - marketing reviewFor smaller businesses timescales will be shorter and many will use January and the start of a new year as a good time to review plans, performance and check that the promotions, campaigns and strategies are still valid against the business objectives and identify what tweaks need to be made to ensure their effectiveness.

If you feel your business would benefit from a New Year marketing review with fresh ideas for your promotional campaigns for 2016, contact Marketing Doris.

Feedback:

InHand Design Ltd
Neil Cummins
"I’d like to take this opportunity to thank Helen for dropping everything in order to help me out with a very important client. Helen set up an email campaign and talked me through the finer points of sending"
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