Send us a message below or view our full Contact details

Your name
Your email address
Message
  • 2019
    • March
    • February
    • January
  • 2018
    • November
    • October
    • September
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2017
    • December
    • October
    • August
    • July
    • June
    • May
    • March
    • February
    • January
  • 2016
    • December
    • November
    • October
    • September
    • August
    • July
    • June
    • May
    • April
    • March
    • February
    • January
  • 2015
    • December
    • November
    • October
    • September
    • August
    • July
    • May
    • February
    • January
  • 2014
    • December
    • February
  • 2013
    • December
    • November
    • February
    • January
  • 2012
    • December
    • November
    • July
    • June
    • April
    • January
  • 2011
    • December

Content, Content, Content

Content Content Content - Marketing Doris

I’m not exaggerating when I say that I know I am a stuck record when it comes to content marketing.

I talk about fresh new content for websites and social media continuously with customers, prospective customer and quite frankly anyone that will listen!

There are so many benefits:

  • It’s interesting for your new (and importantly returning) visitors to your website
  • It helps explain your products and features
  • It shows that you are an expert in your profession
  • It shows that your website is up to date and your business is active
  • It helps people find your business website when they are searching online

When writing new content for your website there are things you can consider:

  1. The tone – write as though you talking to your customers and target audience. Use the language that you would normally use when you are communicating with them, and don’t feel you have to write in a style that is different than usual.
  2. No Jargon – write in Plain English and avoid using any unnecessary industry terminology that an outsider may not understand and instead use the words or phrases your customers use to describe your products or services. If you do need to use jargon, then it is recommended that you explain what it means. This can be an ideal way to use hyper-links to other articles on your website, for example to a glossary. This would potentially extend the length of time your visitor is on your site but also helps people searching for terms online to find your site.
  3. Easy to read – we know from our own usage of websites that we are now living in an age where we speed read or scan content to find the information we are looking for. It therefore helps our audience if we have this in our minds when we write. For example, you can use clear headlines, short paragraphs and bullet points.
  4. Regularity – try to regular update or add new content to your website. This can be a stumbling block for many businesses who are so busy running their business they forget (or don’t have time) to talk about what they are doing, and why.

For guidance with new content, from ideas to writing, then give Marketing Doris a call on 0790 3727750

Feedback:

Tree Surgeons Cheshire
Alan Bethell, Director
"After having a 1-2-1 with Helen Stott it was obvious to me that with her experience, knowledge and pure enthusiasm would be the perfect addition to our business. Helen and I put our heads together and"
View more feedback