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Can Marketing be Bland?

Can Marketing be bland

In a recent networking meeting, someone commented that the member presentations were a bit bland .. and it got me thinking, can marketing ever be considered that way?

Obviously my first reaction was NO! Surely good marketing needs to be engaging and convey the message to the right audience.

.. but then I started to think a little more, and it occurred to me that you shouldn’t shoot the messenger and maybe it’s the company or service that’s bland and not the actual marketing.

That’s not being disrespectful to those businesses or what they represent, it’s a fact. Not every organisation would need upbeat or overly ‘salesy’ marketing messages or their graphics and imagery to be represented inappropriately.

Marketing Doris doesn’t shy away from seemingly boring products and services to market, it’s about finding the right messages and the right marketing tools to make them interesting and something that your target market want to buy.

So for non-bland marketing for any market, give Marketing Doris a call on 0790 3727750

Feedback:

Warrington Youth Club
Dave McNicholl, Chief Executive
"I would like to thank you for the recent service and support you have provided to Warrington Youth Club in the development of the organisation style guide and the support you have given both in the recruitment"
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