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Business as usual

Marketing Doris keeps her glass half full

Well this is a first for me, I never thought I’d be writing about political events, but here we are a couple of weeks after the biggest change in UK politics that I ever seen.

I vaguely remember my parents watching avidly the all night General Election coverage when Margaret Thatcher became Prime Minister, but this was the first time I had personally actually stayed up to find what the exit polls thought, and continued to stay up dipping in and out of the news throughout the night to keep an eye on the results.

To say I was shocked was an understatement, and then I saw this Tweet from Dragon’s Den Deborah Meaden “Today I am allowed to be devastated, but tomorrow we need to make this work” and it summed it up perfectly for me. Yes, I too was devastated but as a glass half full kind of person, the decision had been made and we need to get on with it.

So once our politicians decide who’s doing what job, it will be interesting to see how the negotiations and plans pan for the UK’s exit from the EU will mean to us personally. In the meantime, we can only watch, wait and attempt to keep it as business as usual.

Of course the media started to report almost immediately challenges experienced by businesses trading within the EU. It’s fair to say that some of the reports are likely to be scaremongering or exaggerated, but sadly there will be grains of truth in there and we can only hope that the economic fluctuations we saw immediately will settle and improve rather than assuming the worse and that this will the way of the future.

I don’t claim to understand all the politics or the figures quoted of the consequences or savings, (as you may have gathered) and you certainly won’t see me on the Andrew Marr show any time soon. However, I am a business owner and I do work with many companies that conduct their business locally, nationally and internationally, and so I can judge the effect this will have on us as we move through the process.

Whatever happens over the coming months and years, it will be our job as marketers to remain positive and adapt marketing strategies and activity plans to accommodate any changes with business and financial objectives as a result of the referendum.

For a review of your marketing strategy and plans, give me a call and let's discuss over a full (or half) cup of coffee.

Feedback:

Flanagan Shaw
Rachel Flanagan, Director
"I could not recommend Helen more highly for her use of Twitter to help her clients win more business. I am not a client of Helen’s but Helen and I are both members of the same BNI networking group, and"
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