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Ask Doris - New Customers

Ask Doris - New Customers - Marketing Doris

“I am a small start-up company who knows my product/service really well, but not how to reach new customers. How can you help me?” TJ

Dear TJ

Thank you for your question. However, with limited information about your business, your products and services, and your target market, my generic suggestions would be to:

  1. Analyse – look at who is buying your product / service to identify commonalities in their demographics or geography or patterns in purchase. Creating a profile(s) of your customers and how they buy can help identify who you should be targeting now and will also aid in understanding why there are gaps in your sales and how to fill them.
  2. The message – how are you communicating the benefits of your product / service to your target market? Remember that what you consider to be a positive may not be what appeals to your customer. Ask them why they chose to buy from you – it may surprise you!
  3. The medium – how are you promoting your business? Look at the performance of your existing marketing activities i.e. opens / click throughs on e-marketing campaigns, the interactions on social media, responses to adverts etc. Continue to use what is providing a return on investment and either stop using other mediums that aren’t working or adjust until they do.

When we work with businesses, we look at these points in more detail as well as understanding why people are not buying from you, what their alternatives are to your product or service and why might they choose that instead. Like a puzzle when the information is gathered it slots together and enables us to provide the business with options for further promoting your products and to fill your sales gaps.

To discuss further or for assistance, contact Helen Stott of Marketing Doris on 0790 3727750 or email helen@marketingdoris.co.uk

Feedback:

Health Enrich
Zoe Lancaster, Director
"As a growing business with little knowledge in marketing we have always been reactive to advertising and marketing without any plan. It has been costly and lacked in both direction and results, so we"
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