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Ask Doris – Build an Audience on Social Media

Ask Doris - building your audience on social media - Marketing Doris

“I read an article that said I need to ‘build an audience’ on social media but it didn’t really explain how to do this. What steps do I need to take?” MF

Dear MF

There are many ways you can build up an audience on social media, some of the suggestions below apply in principle to the different channels, though there are some variations in the process and name.

Before you start using social media in your marketing activities define which channel would be best suited to your business and target market. You should also set out your objectives and determine how you will measure the performance against those.

  • Audiences - Follow the accounts of people and businesses relevant to your company and join relevant industry and regional business groups. For example, industry associations and commentators, clients, suppliers, prospects, introducers, publications. There is a natural tendency for a percentage of accounts to then follow you back in return.
  • Interact – don’t just send out messages or only Like what you see. Interact with your followers and the people you follow. Answer their questions or comment on their posts, retweet or share and add a comment as to why you have shared this post to your followers.
  • Content – use the social media channels to share your latest news either in written or video format. Some social media sites (Linkedin / Facebook) give the ability to post longer articles, or you can use these channels to direct traffic to your website.
  • Frequency – keep your social media channels active. A dormant account can give a poor impression on your business.
  • Quality over Quantity – it is possible to purchase followers on social media channels; however, caution is recommended. Do your homework as to who these followers are and if they are genuine and you should check the guidelines of the social media channel you are using as you might be in breach and It could result in suspension or closure of your account. The preference should be to grow your channels organically through good content and interaction.

To discuss further or for assistance, contact Helen Stott of Marketing Doris on 0790 3727750 or email helen@marketingdoris.co.uk

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