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.. and the Best Advert of 2015

At this time of year we are used to seeing round ups of the last 12 months and the best (and worst) moments remembered.

I'm absolutely sure there will already be a review of adverts of 2015 .. I haven't looked for one yet mainly as I want to avoid being disappointed with what they have selected.

Instead I am just going to tell you which advert I consider the best of 2015 and why.. it is without doubt the new Warburton's Giant Crumpet advert with the Muppets.

  1. It features The Muppets .. my childhood heroes and originators of the fabulous 'its time to start the music' ditty that was often sung in our house, and the reason (I'd like to believe) why Mum bought red velvet curtains for the landing window.
  2. A classic joke (and obligatory tumbleweed) from Fozzy Bear
  3. It's 100 times better than the last advert featuring Sylvester Stallone - I wanted to like it, I really did, but I didn't (sorry Sly and Mr W) 
  4. It includes many Bolton and Manchester references; the Warburton's factory gates, I heart Bltn mugs, a cuppa, Coronation Street, Arndale Centre and of course the 'mad for it' ending.. .. I even didn't mind the Mr War-burton pronunciation which had previously irritated me (see point 3!)
  5. Even more important, it gets across the key messages of the new product in a unique fun way both on and off the screen.. which has been the subject of many discussions around many toasters and hopefully will bring a ROI (otherwise known as lots of dough) for the manufacturers.

Not seen it?  Take a look on YouTube.

Feedback:

FDR Law LLP
Tim Jordan, Partner
"I engaged Helen last year to work one day a month with my firm in coordinating the marketing for the launch of our new brand. We previously had a number of in-house marketing executives working on a full"
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