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9 years as Doris

The 8th January is the ‘official anniversary’ of Marketing Doris being registered at Companies House.  I had been working as ‘Doris’ for a few weeks prior to that and to be honest I had to look this date up to check. 

I know it’s around this time but I always get confused as to the exact date; the day before is my god-daughter’s birthday and the day after marks the anniversary of the date we lost my grandmother. A bit depressing I know to mention it here, but she was the original Doris and is one of the main reasons her name became part of the logo and the timing always seemed so apt.  See Why Doris for more of that.Marketing Doris - creative ideas

In previous years to commemorate the anniversary of Marketing Doris, I have taken the opportunity to focus on facts relating to the number in question.  This year I decided to do something a little different and have come up with my top marketing tips:

  1. What are your business objectives, and what are you looking to achieve from your marketing activities?  Remind yourself of these – often!
  2. New businesses invest in getting a good quality logo created by a professional graphic designer.  It’ll be one of your best investments and it doesn’t have to cost the earth ps if you want introductions to great graphic designers, give me a call.
  3. You don’t have to do everything all at once, identify what marketing activities will give you the best return on your investment first and build on from there.
  4. Marketing needs to be an ongoing function in your business, no matter how much (or little), just ensure it is managed, monitored, measured and modified regularly.
  5. Individual marketing tools will only work for your business if you actually use them. If you have dormant social media accounts for example, re-activate or remove them.  Printed materials (brochures, leaflets, newsletters, business cards) need to be given out - don’t save them for a rainy day because they were expensive to print. 
  6. If you are looking at a new website, ensure it is mobile responsive and one you can update yourself with new content and images.  My top tips that will help SEO that any business can do; update your website regularly with fresh new content and use (appropriate) social media tools.
  7. If you are offered an advertising or SEO opportunity that sounds too good to be true – it probably is.  Ask question, and then ask some more, and if you are still not sure ask for an independent opinion.
  8. Creative ideas that will help with your marketing can pop into your head at any time - write them down and encourage your team to do the same.  No idea is silly and could form the basis of a future marketing campaign.
  9. Marketing is more than a website, it’s more than social media, it’s more than advertising and it’s not just fluffy stuff – it’s all of that and much more.  Have a marketing strategy that’s working to achieve YOUR business objectives.

Or alternatively, buy me a coffee and I’d be happy to talk marketing with you for an hour!

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Flanagan Shaw Recruitment
Rachel Flanagan, Director
"I recently had a ‘Power Hour’ with Helen to help me understand Google Analytics better, and see how it related to my marketing plan. Helen was great at explaining to me, in very simple terms, what I needed"
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