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8 out of 10 cats

8 out of 10 cats - Marketing Doris

No not the Channel 4 quiz show.  Though for the record I do enjoy watching Jimmy Carr & Co discuss / rip apart topical news, random statistics and survey results.  Well I did like it until they messed with the format and created a mish mash with Countdown.  Stick to the original guys!

What I really wanted to talk about was statistics.  I’m a big fan of those.  I love nothing more than reading survey results, watching QI (even if I don’t understand half of what is covered!) and viewing infographics with summary key facts mixed with relevant images.  Aside from being interesting, they should be the foundations in your marketing.  For example:

  1. They can be powerful tools to use in a marketing message.  The cat food brand that included 8 out 10 in their campaigns has become infamous, and aside from being memorable it gave credibility.  Conducting your research and surveys with your customer base could not only give you insightful information to your business, service and product range, but may also give you opportunities to use the results in your marketing messages to your prospective client base.
  2. Using independent industry specific data will give you invaluable information in how you develop your products and services and how you position your business offering.  Industry and Professional body’s will regularly conduct research, some information may be available free of charge, or as part of any membership you may have with your Industry Association.   Remember if you were able to access it easily, then your competitors and peers will also be able to do the same.  What may be less accessible is data that is chargeable.  It is always recommended that before you make a commitment to buy, that you request a sample so you can check that the type of information contained is what you are expecting, or that you can actually use.
  3. Data isn’t just important in the positioning of your business, products and services and in the planning of your marketing campaigns.  It is equally as important that you monitor the performance of all your marketing activity.  Check the analytics of your website traffic and the social media channels.  Review the number of enquiries following an advertising campaign and did sales increase as a result?  If it hasn’t brought you a return on investment, then review what you can adjust to improve performance.

For guidance and advice relating to statistics, facts, figures and surveys in marketing, give me a call and we can discuss what would add value to your business.

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PHA Kitchen Essentials
Jacqui O'Brien
"We worked with Helen for just under a year. She brought fresh ideas that we had not thought of and taught us many things we did not know. Her enthusiasm and work ethic are second to none. She was committed"
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