Marketing Strategy B2C - Leisure

Marketing Strategy B2C - Leisure

Marketing Doris - Graphic Design Collaboration Feedback
Services: Marketing Strategy and Marketing Management Services
Industry: Sport & Leisure
Type: Golf & Country Club
Brief: To raise awareness of the Golf Club as a venue and to increase golf membership

Key Objectives:
  • Improve the online presence
  • Improve consumer perception of the brand identity 
  • Develop a formal advertising schedule and monitoring programme
  • Keep costs within budget
Achievements:
  • Conducted a review of existing marketing activity and tools to identify areas for focus and change 
  • Researched options for the website i.e. adapt and develop existing offering or build new site, provided reports and recommendations for committee decision 
  • Project managed the development of the new website from structure, layout, design, copy and images. 
  • Researched advertising options regionally and specialist focus, provided reports and recommendations for committee decision 
  • Project managed an exhibition, set objectives, designed layout of the stand and provide exhibition stand management services 
  • Provided hands-on monthly marketing management support including advisory service, copywriting and online activities 
  • Providing training and mentoring activities for the team until full time marketing personnel was hired

See Feedback or to discuss how Marketing Doris can help your business, email info@marketingdoris.co.uk or call 0790 3727750
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