Case Studies – Event Management (New Company)
Company: Business Intelligence consultancy
Brief & Key Objectives:
Following the acquisition of the company, a re-launch was required.
- To launch new company following acquisition by plc
- To communicate to all stakeholders the corporate strategies
- To re-brand to integrate with parent company
Achievements:
- Management of launch including co-ordination of the re-branding
- Development and implementation of PR activities
- Planning and execution of a direct marketing programme to customers, partners and suppliers
- Development and roll-out of a comprehensive information pack to all employees
- Implementation of follow on activities over the subsequent 12 months (including the re-design of the company web site)
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