Case Studies – Advertising (Business to Business)
Company: Baby goods manufacturer
Brief & Key Objectives:
To build brand awareness and profile on a national basis within the nursery industry.
- Improve consumer perception of brand identity
- Improve perception of products
- Develop a formal advertising schedule and monitoring programme
- Keep costs to a minimum
- Adverts tailored to coincide with the focus of the edition
Achievements:
- Investigation, hiring and briefing and day to day management of creative agency to develop a series of adverts
- A successful monitoring programme with a minimum response level of 8% of advert cost achieved
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