Case Studies – Direct Marketing I
Company: DIY & Home Improvement retailer
Brief & Key Objectives:
To establish company as a broader retailer than just a traditional DIY store.
- To identify target areas within x radius of each store
- Devise and implement a direct marketing strategy
- To achieve increase in footfall and sales per store
Achievements:
- Detailed research for each store region
- Development of a series of leaflets for distribution by various methods
- Christmas 2004 leaflet distributed to 1.3m homes resulted in BEST EVER Sunday trading in company history
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