Case Studies – Public Relations
Company: DIY & Home Improvement retailer
Brief & Key Objectives:
To build brand awareness and profile of company both regionally and nationally within the trade and consumer press.
- Improve trade and consumer perception of company
- Develop a formal public relations strategy
Achievements:
- Development of PR strategy
- Hiring and management of dedicated external communications marketing executive
- Within 18 months, regular coverage within major consumer magazines (Bella, Best, Home Style, Good Homes, Your Home, House Home & Ideas, Reveal), national newspapers (Daily Telegraph, Sunday Mirror, Daily Star Sunday, Daily Mirror) and regional newspapers and within major trade publications
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