Case Studies – Research I
Company: Baby goods manufacturer
Brief & Key Objectives:
To build a knowledge base of the UK and European nursery market to assist with new product development, market positioning and sales promotions.
- Develop programme of continuous desk & field research
- Plan and facilitate a consumer focus group and questionnaire programme
Achievements:
- A detailed understanding by market size, segments, channels and competitors in the UK and Europe
- Reports on all product areas by country
- A series of in-depth focus groups and analysis of questionnaires
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