Case Studies – Corporate Identity I
Company: Baby goods manufacturer
Brief & Key Objectives:
Business used three different logos in a variety of colours across their packaging, brochures and stationery. The brief was to standardise the corporate image.
- Present to the Board options available and a programme of implementation
- Devise new packaging, brochure and stationery working external creative agencies
- Implement and roll out packaging, brochure and stationery
Achievements:
- New improved corporate image
- Improved sales promotional material
- Consistency across the brand
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