Case Studies – Strategy Planning For Company Literature & Copywriting
Company: Business Intelligence consultancy
Brief & Key Objectives:
To devise a set of sales material for the promotion of the company, products and services.
- Communicate USP's to external target audiences (i.e. business function and industry specific)
Achievements:
- Copywriting and design of a series of individual data sheets
- Co-author of the company's Business Intelligence White Paper
- Interviewing of customers and copywriting of case study materials for the use in future sales promotions
- Production of a series of materials as training guides for the sales teams
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