Case Studies – Marketing Plan & Strategy Development I
Company: Baby goods manufacturer
Brief & Key Objectives:
To develop a 3-year Marketing Plan.
- Development of plan in conjunction with the company's new corporate strategies and objectives following the MBO
- Realistic plan for budgets, timescales and measurement of results
Achievements:
- Originally developed as a marketing plan but was adopted as the basis of the new company business plan
- Implementation of many of the marketing activities identified
- Achievement of many of the marketing objectives specified including impact on brand sales revenue
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